After a while waiting gets boring! It’s really frustrating when you open a web page on your mobile and it starts buffering – but it doesn’t have to be that way. Google’s AMP (Accelerated Mobile Pages) is an open source project that makes the websites to load fast. In fact, very fast!
AMP makes its own customized web pages limited to the most basic web technologies, rather than allowing websites to pick up and load irrelevant content from wherever they want. What’s more, the speed can be increased even more by hosting the web pages on Google’s server. This only happens on mobile devices, and only for sites that have agreed to participate in this project.
How does AMP work?
Well, to use AMP, you need to create an alternate version of your site that conforms to the specifications published by the AMP project. These standards seem like traditional HTML, but paired down to what Google considers to be the bare minimum. Basically, you’ll give your AMP-optimized site a separate address. For WordPress users, there’s actually a plugin will automatically create these alternate versions and help Google find them. Literally, you can just replace your whole site with AMP optimized pages and it would still work in most modern web browsers.
Recognizing AMP page
The pages which are having a little lightning bolt symbol and the word AMP next to them are considered as AMP pages. Further, once you click, the URL bar will have a Google address instead of the original web site’s. You’ll see a bar across the screen that has the original URL. Tapping the X takes you back to Google Search.
Benefits – Research has shown higher bounce rates associated with slower-loading web pages. Using the AMP format will make it far more compelling for people to consume and engage with more content.
How does advertising work on Accelerated Mobile Pages?
The aim of Accelerated Mobile Pages Project is to ensure effective ad monetization on the mobile web while embracing a user-centric approach. In fact, the objective is to provide support for a comprehensive range of ad formats, ad networks and technologies in Accelerated Mobile Pages. As part of that, those involved with the project are also engaged in crafting Sustainable Ad Practices to ensure that ads in AMP files are fast, safe, compelling and effective for users.